The Confidence Coalition, which began last year, is an effort funded by Kappa Delta Sorority to bring together the organizations, companies and individuals that promote confidence and self-esteem among girls and women. The Coalition has grown to 40+ members in it's first year, including Girl Scouts, the Dove campaign, and Vera Bradley. As the website states the vision of this movement is to build "A world of confident girls and women who embrace the belief that they can achieve anything, and consistently exceed their own expectations." Today, the WKU Delta Gamma chapter of Kappa Delta raised awareness for this campaign by participating in the "You Make Me Smile" event, passing out balloons with inspirational messages to women throughout campus.
The main reason that I believe the Confidence Coalition has flourished in it's first two years of existence is due in large part to it's social media presence. To broadcast the WKU event, Kappa Delta members posted announcements to their Facebook and Twitter pages. On the website, you can sign a pledge to commit to the movement, get ideas for events and watch videos. The website has an area at the bottom titled "Socialize with us" offering links to their Twitter , Facebook , and Vimeo .
As we have discussed in class, women are more likely to use social media, and I believe the Confidence Coaliton is using this statistic to their advantage to further the campaign.
As we have discussed in class, women are more likely to use social media, and I believe the Confidence Coaliton is using this statistic to their advantage to further the campaign.
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ReplyDeleteI walked by DUC during this and was given one of your balloons! It definitely made me smile and I think it's a great event and cause that you all have started. I actually got on the website afterward and you're right-using social media in conjunction with the Confidence Coalition is an awesome marketing idea!
ReplyDeleteLast night two girls from your sorority came and talked to us and then when I read your blog I had to get onto the web-site and see more about it. Using social media for a cause like this is a great idea, because you can reach so many more girls that maybe haven't heard of it or didn't see you all out infront of DUC. Using social media is a great idea since so may girls our age and younger use it, it is easy to direct market to them.
ReplyDeleteI remember as well walking by DUC and receiving a ballon! I think it is a great idea and definitely made me and I'm sure other women on campus smile. I too also saw the website and agree how social media presence can make a difference!
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