That statement could not be more spot on. According to a recent Pew Internet & American Life Study, only 9% of adults do not text. It was also found that 21% of teens send over 100 texts per day. So how does Texting.ly help businesses reach their customers? Well, they provide the business a texting address, a management console so they can manage the texts from the website, and the ability to link the texting to the business' website, Facebook, Twitter, etc.
From what I’ve researched the New York Nets seem to be the first major client of this texting marketing campaign. They are currently running a campaign where you text why you are excited to be a Nets fan and become entered to win tickets. A trivia-game has also been proposed to keep the fans engaged once the season starts. I was most impressed when I read that texting.ly is working on a location based feature that will allow businesses to send texts to people inside a geo-fence. How cool would that be to get a text from your favorite restaurant chain saying they noticed you were nearby and then offered you a discount? There are endless opportunities for this marketing campaign and I believe it is the way of the future. It's direct, personal, innovative, and cost-efficient.
(Side note: I gathered my information from: Scott Monty's blog , this tech blog , and Blackweb 2.0 )
This is extremely interesting, i haven't heard about this yet. Thanks for the post, but im wondering if this will be the new form of telemarketing. Also if this kind of takes over telemarketing, im curious of how this will impact text messaging as a whole it will definitely be a headache to sort through your texts from ads.
ReplyDeleteI am impressed with these details. Looking forward to more such posts! The sms marketing is something that will help any kind of business at very low investment. Even my new business is growing really fast with the help of text marketing into the local marketplace.
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