ATTN: We CAN get paid for this.

I hope everyone had a great fall break, I know I did. I spent three nights in Louisville and two in Chicago. On the ride back from Chicago I was discussing with a friend about life after college. After going over all the options (which city to live in, whether or not to attend grad school, possible careers) we decided not to get serious about anything until we turned 25 J Heck, in a dream world, we could be 21 forever. However, reality is setting in and in a few short months we will be set out in to the real world, diploma in hand.  So what’s next?

Below I have given two examples of professionals who are making a living off of social media/digital marketing, from this list of 25:

Meet Arnie Gullov-Singh, his official title is EVP Product Tech. and Ops. for Fox Interactive Media. Basically he pioneered social network advertising beginning with MySpace. Google announced it could not make advertising work for MySpace, so Arnie and his team devised a system that allowed small businesses to create and buy advertising.  He has also led two campaigns since joining Fox, HyperTargeting and Audience Insights. HyperTargeting is using a program for social media advertising that connects marketers to target audiences.  Audience Insights is an analytic program that describes to marketers the target audience which is most engaged in their campaign.

Meet Andrew Keller, his official title is Partner and Co-Executive Creative Director for Crispin Porter + Bogusky. He has headed up some of CP+B’s most famous campaigns for the MINI, Volkswagen, Burger King, Domino's Pizza, Coke Zero, Old Navy, Hulu, Guitar Hero, and Microsoft. He is best known for producing tv spots which go viral online, such as the "Whopper Freakout" for Burger King. He is also behind the highly successful “I’m a PC” campaign for Microsoft.

I think it’s important for us to remember that although we are entering an unfriendly job market within a declining economy, we have a hidden talent. Our common knowledge of Twitter, Facebook, and YouTube means big bucks in the real world. At least I hope so.