Stay thirsty, my friends.

Hello blogging world! Over the course of the next few months I will be posting about different usages of social media and practices as it relates to marketing. For my first post, I didn't really know where to start. I began by thinking about advertising campaigns that have really caught my attention.
More than likely you have seen "The Most Interesting Man in the World" commercials for Dos Equis. This would be him:

I have always enjoyed these commercials but over the past summer really started to take notice of them. I worked at a golf course, which meant I was mostly around men and beer. Almost everyday I heard a reference to one of these commercials. Once I chose Dos Equis as the topic for my first post, I started researching their use of social media.

First, I went to YouTube. I watched multiple Dos Equis commercials but I noticed that the user name kept changing. Dos Equis doesn't even have a YouTube channel. It kind of blew my mind. Why have such a catchy video campaign and no YouTube channel to display all of them in one place? Next, I went to Dos Equis' website to see if it linked to any other forms of social media. I will say this about the website, everything you could ever want is there. You can learn insults in foreign languages or read a study on different types of beards worn around the world. Quite a few of the commercials are posted as well. I was excited to find a link to a Facebook page. It seems the people over at Dos Equis have put all their efforts into building this page, but it mainly consists of posts from users. There is little interaction from the actual company, outside of posting videos and pics. My search for a Twitter page was basically a failure. I came across 3 different pages, none of which looked authentic. It made me wonder, how many marketing opportunities are being missed by Dos Equis by not involving themselves in all forms of social media? Let's compare Dos Equis to Old Spice's The Man Your Man Could Smell like. This would be him:

Old Spice YouTube Views: 11,880,916           Dos Equis has no YouTube Channel

Old Spice Twitter Followers: 119,031              Dos Equis has no Twitter

Old Spice Facebook Followers: 880,469        Dos Equis Facebook Followers: 768,940

In my opinion, most consumers don't just use one form of social media, they use multiple. Dos Equis' campaign is successful but I can only imagine the attention a YouTube channel or Twitter would garner.